ABOUT US
WHO WE ARE
We are a team of experienced business advisors and marketers passionate about helping growth-driven businesses succeed. We provide support with funding propositions, marketing, recruitment and business plans.
WHAT WE DO
Our process begins with initial consultation under NDA. We want to know everything we can about you and your business. What success looks like, what makes it unique and how you go to market. We will then help you identify any major flaws and make recommendations on the best route forward.
Our Team
Meet the experts behind our company
Our directors and team have been working in the start-up space for many years. Having gone through multiple funding rounds (with previous businesses and clients) we speak the language and know how to position your business to succeed.
Portfolio Companies
Our invested businesses
Aura Energy
Renewable Energy Consultancy
Aura is a renewable energy consultancy, focusing on solutions for residential and commercial organisations, helping to utilise clean technologies, solar, batteries, and heat pumps, to help businesses, society, and individuals on their net zero journey.
Formidable Minds
Salesforce Consultancy
Accelerating growth through Sales & Marketing leadership, Salesforce.com consulting and Revenue Operations excellence.
Go Zero
EV Charging & Software
Go Zero have developed a UK wide charging network. Their innovative software and chargers allow customers to rent out their chargers and set the tariff.
i-Prove
AI ESG Platform
i-Prove as an AI powered ESG platform that focuses on making ESG consumable for SME's. Reducing the time it takes to report on your business by 95% and helping drive sustainable benefits.
Decarbonate
Carbon Credits & Social Value Projects
Decarbonate work with businesses to address their sustainability requirements through the sales of high-integrity carbon credits, and innovative social value projects.
REAP
Revenue Optimisations
At the core of every thriving business is the ability to increase revenue and accelerate growth. Our Revenue Engine Accelerator Plan (REAP) is tailored to meet the unique needs of small businesses, founders, and entrepreneurial ventures.
Our People
Pete Melhuish
Chief Executive Officer
Pete spent 7-years running a funded tech startup before moving into enterprise marketing. Having been through multiple funding rounds, personally and for clients, he can quickly help you understand any holes in your plans.
Dave Corgat
Chairman
Dave has more than 30 years experience as CEO/CFO for start-up and scale-up businesses, primarily in ICT and related industries. He has progressively specialised in business strategy, driving organic growth through transformation and several key acquisitions and disposals.
Rob Piper
Chief Growth Officer
Rob has more than 20 years experience in driving business growth through sales and marketing initiatives. He specialises in creating business development and marketing teams and processes that adhere to operational budgets and consistently improve ROI.
Dr. Helen Yu
Head of ESG
Helen has a PhD from Oxford University. She oversees ESG and project delivery for Version28. Helen delivers lightning-fast market, company and ESG assessments, and ensures all projects are managed to 'Agile' delivery principles.
Ross Murphy
Marketing Manager
Ross has 8+ years of experience in marketing management, working with multinational technology companies and startups across industries including tourism & travel, telecommunications, renewable energy and bioinformatics.
He is passionate about cutting-edge technology, such as automation and artificial intelligence.
John Donohoe
Business Growth Consultant
John has many years of valuable experience in growing successful companies. He brings a great attitude and an approachable, energetic personality.
Miranda Kelly
Accounts
Miranda runs our accounts department and ensures the financial operations of V28 stay on track......she also helps make sure team gets their expenses paid on time (her favourite job).
Norman Mauroo
Business Development Director
Norm has over 30-years experience in sales, having worked in the city as a trader for many of these. Norm heads up business development for Version 28 and our clients.
Sophie Macmenamin
Marketing Manager
Sophie has a diploma in 'Creative Media Production' and makes things look awesome. She works on Version28's direct marketing and brand, alongside client creative work.
Reyadh Mallam-Hassam
Operations Director
Reyadh has more than 20 years of professional experience driving organisational change and optimising operational efficiency. He is our expert in identifying and implementing opportunities for innovation.
Mickey Salageanu
Performance Marketing
Over the last 10 years Mickey has helped countless companies and brands increase their revenue following the breadcrumb trail of data their ideal client leaves behind, and creating mechanisms to attract and convert them into paying clients.
Andrew Lowe
Non Exec & CEO of i-Prove
Andrew has many years experience running enterprise businesses at C-level and has a strong background in ESG and compliance.in addition to advising V28, he heads up our portfolio i-Prove ESG business.
Wassim Elbakkouri
AI Lead Developer
Wassim heads up AI development for Version28. He has a background in Generative AI with large language models and building enterprise solutions.
Charlie Hyett
ESG Consultant
Charlie joins us with a background in finance and sustainability. He has consulted with some of the biggest names in the business and heads up our ESG solutions.
Howard Miller
M&A and Investment
Howard heads up our M&A and investment team and joins us with many years experience in financial services, fundraising and medtech.
Ready to get started?
Request a call-back to discuss your goals
How We Partner
Contract
Work with us on an agile time billed basis. Retain a base service and pay for what you use.
Blend
Blend our fees with your success so we all win. We’ll help work out a package for you.
Success
We help you get funded and take a % of the money raised and/or shares.
Who we help
StartUp
You will be a mature startup with a product or service either being sold or ready to be sold. The business is funded for day-to-day operations but you've hit a wall in terms of marketing and/or your route to Series A funding.
Three yes's
You could be a great fit if you answer 'YES' to these three questions:
1. Do you have a website and corporate email accounts?
2. Is this your full-time job (or will it be soon)?
3. Have you set an annual marketing budget?
Growth business
Your business will be turning over £500K and will have a management team with time to work with us. The business will have a respectable web presence, brand and should be looking to grow through increased marketing investment.
Three yes's
You could be a great fit if you answer 'YES' to these three questions:
1. Do you have growth ambitions you need support to hit?
2. Could the business continue profitably without changes/raising money?
3. Do you/or do you plan to allot over 10% of your revenue to marketing?
VC & Finance
You have businesses that you've funded or are looking to fund one that needs extra support. Either from a marketing standpoint or with discovery and due diligence. You may also be looking for funding-ready opportunities.
One yes
You could be a great fit if you answer 'YES' to at least one of these questions:
1. Do you have a great business that falls short in marketing?
2. Do you like a business idea but need to know how the brand will resonate or the scale of the marketing opportunity?
3. Are you looking for exciting businesses ready to fund?
